amika was founded by industry OUTSIDERS in Williamsburg, Brooklyn in 2007 and is the antithesis of a typical beauty brand.

Instead of purveying unattainable perfection we believe in an idiosyncratic and totally individual version of beauty. The result is a culture of inclusion and positivity, all while delivering puddles of fun and a sunny disposition from looking at our packaging.


amika products are like a good friend – straightforward, dependable, and fun to spend time with. We are kind-of obsessed with this “super-fruit” Sea Buckthorn Berry, so we include it in every haircare and styling product.

We are always on a quest for new technologies and ingredients to deliver high-performing products – even replacing ingredients when better alternatives are available. Our products are vegetarian-friendly, cruelty-free and free from* sulfates, MIT, MCI, Phthalates and artificial colors.


Sort by:
  • Triple RX Shampoo
    Triple RX Shampoo $21.00 Add To Cart
      amika Triple Rx Shampoo repairs, restores and revitalizes dry, damaged and over-stressed hair to health and vibrancy.  The highly concentrated formula combines hydrolyzed keratin and hydrolyzed wheat protein...
  • Amika Balancing Shampoo
    Amika Balancing Shampoo $16.00
    amika Balancing Shampoo cleanses and purifies while infusing hair with essential fatty acids, antioxidants and a myriad of vitamins and nutrients.  Pump Up The Volume. The lathery formula helps replenish stressed...